Applications and call booking
Stops thisA booking lands in the calendar but not the CRM, and nobody calls.
Applications and booked calls land in your CRM with the lead’s answers, source and ad, and the right person is told.
Done whenFive test applications from different ads appear in the CRM with source and answers, and each booking reaches the right calendar.
Setter and closer pipeline
Stops thisLeads sit untouched for days because nobody owns the next step.
Every lead has a stage, an owner and a next step in your CRM, from first call to signed.
Done whenA test lead moves through every stage with the right tasks and alerts.
Payments and payment plans
Stops thisAn instalment fails on a Sunday and the client notices before you do.
Every payment, in full or by plan, is recorded against the client in the CRM. Failed instalments are retried and flagged the same day.
Done whenTest payments in full and by plan, plus one failed instalment, all show correctly in the CRM and the failure reaches the team.
Onboarding
Stops thisA new client pays, then waits a day for access while someone sets it up by hand.
A new client gets access to the programme, the welcome emails and the right community space without anyone doing it by hand.
Done whenA test client receives access and the welcome sequence within 5 minutes of paying.
Ad conversions
Stops thisThe ad platforms learn from form fills instead of from the people who paid.
Sales from your CRM and payment provider are sent to Meta and Google as conversions, once each, so the ad platforms learn from real buyers.
Done whenA test sale shows once in each ad platform’s event view and matches the CRM.
Monitoring and replay
Stops thisAn automation stops after a password change and nobody knows for weeks.
Every step is logged. A failure alerts us, and anything that failed is replayed once it’s fixed.
Done whenA deliberately broken step raises an alert within 5 minutes and the event replays correctly after the fix.
Handover
Stops thisThe person who set it up leaves, and nobody knows how it works.
A walkthrough with your team, a one-page map of how it all connects, and a test you can run yourself.
Done whenYour team has run the test themselves and it worked.